DQ1_WK5 Essay Example | Topics and Well Written Essays - 750 words

DQ1_WK5 - Essay Example This report provides marketing strategies recommendation for three different products each of which is at a different stage in its life cycle. The first product showcased is Apple’s iPhone. This product is currently introductory or birth stage of its life cycle. The iPhone was the first smart phone with full multimedia capabilities such as internet connectivity that came out in the marketplace. Its touch screen functionality made it very unique. When it was introduced the company took a good first step which was signing as exclusivity contract with A&TT to test the marketplace. A prestigious mobile carrier with 3G infrastructure provided the company with a good partner to introduce the product. The pricing for this product was pretty steep when it came out which limited the demand for the product. The product needs an aggressive marketing campaign in multiple media channels in which the price of the item is deeply discounted to cost $99 or lower. The purpose of this strategy is to penetrate the marketplace and increase market share. Other competitors came out with smart phones which are as good as the iPhone, thus t he luxury price of $500 that apple charged for the product in its inception is no longer viable The second product to be analyzed is Panasonic’s HDTV. The HDTV is currently in the growth phase of its life cycle. Digital televisions sets currently have favorable regulatory market conditions. In February 2009 all the entire television industry is going digital and the analog signal will be gone forever in the United States marketplace (Dtv, 2009). The demand for this product is going to increase. A good marketing strategy for Panasonic is to increase its distribution channels by adding the product to the shelves of more retailers nationwide. The pricing can be lowered a bit to take advantage of the holiday season boost, but there is no need for deep discounting as in the case of the iPhone

Wedding Photography Essay Example | Topics and Well Written Essays - 1000 words

Wedding Photography - Essay Example raphers to capture the images that will have meaning for the couple, such as allowing the event to unfold as it does rather than trying to direct it for the ‘perfect’ shot. Finally, it is important to consider the ethics of the situation – are you the first photographer, how do you respond to Uncle Charlie peering over your shoulder and should you digitally enhance images with minor flaws in them in order to provide a more pleasing picture. Examining some of the more important techniques and tips available will help to produce more satisfying results while an understanding of some of the ethics questions involved may help alleviate future problems. As has been mentioned, the wedding photographer must combine more than one role as he or she attempts to capture images of someone’s big day. They must have strong knowledge of portrait photography in terms of lighting and composition. â€Å"Portrait photographers learn lighting ratios such as the normal 3-1 ratio for lighting the face, as well as portrait composition. They then spend time setting up their shots for a desired lighting effect. †¦ They strive to control every aspect of the portrait† (Lee, 2004). This knowledge is often necessary in establishing the group shots of the wedding party and many images of the bride. However, this does not capture the sense of the joyousness of the moment nor does it complete the professional photographer’s duties at a wedding. This is where the photojournalist must come into play. â€Å"The photojournalist on the other hand is ‘quick to draw’ you might say. He or she is able to capture a fleeting mome nt in time. They are on their toes looking for the chance shot† (Lee, 2004). The degree to which a photographer must be a portrait artist or a photojournalist depends greatly on the general trends in society as well as in the wishes and personalities of the couple involved. The more the photographer is able to key in to the mood of the event, the better